The analysis of the product.
Coal, oil and gas prices grow day by day. Furthermore, the exhausting of the known reserves makes people search alternatives to change their leading part in generating the electric power. There was time when the nuclear power seemed to be a good solution of the problem. However, the
That is why the theoretical base to generate energy using fusion-plants has been developed. In ideal, the ordinary hydrogen can be used to produce energy, but the conditions, temperature and pressure, to start this reaction are too difficult to reproduce. The easiest way to fire the fusion fire is the reaction with helium-3, according to this equation:
It requires softer temperature and pressure conditions than the hydrogen cycle does. There aren’t any radioactive elements in it. The producing energy emits with protons but not with neutrons. It means that it is much easer to transform the energy of the participles into electrical. Herewith, the huge storage of this resource can be found on the Moon surface. It was found that there were from 7 to 36 milligram of He-3 in one tone of regolith. This is the main reason to organize our mission.
The general goal of the programme is to deliver 24,2 tones of helium-3 per year.
The different types of main engine systems, the different types of fuel and time of flights, were analyzed as the alternatives. The choice of these types is based on existing analogs. The analysis of advantages and disadvantages of each alternative was made and the choice of the contractor design was done.
According to the formerly research the variant number “four B” was chosen. The following characteristics became the foundation for the choice:
- The minimal starting mass of the spaceship
- The multi-times using of the spaceship
- The minimal cost on the maintaining and launching of the spaceship
Owing to the fact that the main goal of the mission is bringing of the liquefied gas inside a thermal insulating vessel, where the gas escape is less than 10-2 m3 per year, the time of the deliver is not the determinant. However, the variant number four is not useful for a manned flight because of the long time period. That is why, the parallel so-existing of the variant number four with the variant number two is also possible, which will be used for manned flight. In addition, it can be useful when the necessity of urgent deliver of an equipment are or during an accident.
The complex method:
The internal environment |
Strengths
- The staff qualification - The system of training and education for personal - The organizational level of the communication process - The quality of products
|
Weaknesses - The level of the salary - The presence of a fork in salaries - The lack of marketing approach - The weak position in the outer market |
The external environment |
Possibilities
- The growth in demand for services
|
Threats
- The high level of the competition - The substantial entry barriers - The high level of state control
|
Making of the growth-share matrix:
Competitive analysis:
The evaluation of the prospects for work in the industry: (9+9+8+5+9) / 50 х 100% = 80%. The perspectives on the market are quite favorable.
The industry |
The manufacturing of rockets |
|
The wide group of potential clients: ordinary citizens, research institutes, militaries, etc. They want: the low cost of deliver, the high reliability of deliver, the short terms of delivery. |
Competitors |
There aren’t any competitors in this market segment now. The high state barriers make the inner competition almost impossible, but the outer competition is quite possible. Customers are united and have large state influence. The danger of suppliers is low. The competition reliability of the product, price competition. |
The key success factors |
The modernization speed of the flight equipments, using the last scientific researches and developments, price flexibility. |
The plan of the marketing.
1) The total ecological safety of the generating energy:
The special researches were made to ensure the ecological safety of the system. One of them was the research of the nuclear power-plant core chemical composition to find the most low-melt-point of them. The core of a nuclear power-plant, which consists of radioactive elements, is melted and divided into very small, until the one thousandth of millimeter, pieces by the air flow and disperse over the huge area without doing any harm.
2) The new technological development and their use in the daily life.
3) The low prime cost of generating energy.
The rough expenses to create each segment of the mission were calculated:
The cargo volume: 24,2 tones of heliun-3 have to be delivered per year.
Nтро = Q / mпн – the number of transport operations per year.
Nтро = 24,2/5 = 4,84 = 5 spaceships.
The cost was calculated according to the simplified, univariate model:
The statistic about the similar projects, Deep Space 1, SMART 1, Moses-C, were used in order to determine the cost of the first fly model
P&D costs:
, where lоп is the coefficient which characterize the reduction of the cost in the experimental production (0,83), nоп is the size of the pilot batch (4 ships), C1оп is the expenses for the prototype.
СОКР = (1/gоп) Соп
The share of costs: gпр + gоп + gисп = 1. In this case it is: 0,2 + 0,5 + 0,3.
Книр = Снир /Сокр – according to the statistic data (0,18-0,3), in this case it is 0,24 → Снир = 0,24 · Сокр
The cost of industrial production:
KN = cN-b = 0,7716 К - the coefficient of cost reduction, by developing the production technology.
Кизг = С1изг / С1оп » 0,82 – the cost of the prototype.
The total expenses to produce the whole fleet:
= 935,6 million $.
Exploitation costs:
Сexp = Fuel + Сmaintenance + Сtransportation
Сfuelperyear1 = Cfuel1 Mfuel Klose Nuseperyear
Срег = Сизг.КС Квост.раб – the maintenance costs (0,17)
Сexp = 932,9 million.$
The elements of the system:
СyearКС = Сexpyear + Аamortyear
ККС Снир + Сокр + Сprod
Агод = ККС / Тэ = (Снир + Сокр + Сизг) / Тэ =
ККС = Снир + Сокр + Сprod
СyearКС = 1243,5 million $ per year, R&D = 2174,1 million $.
As the result of the optimization, the designing time is 24 weeks. The optimized factors were: the total downtime and the number of workers in each direction.
Financial plan.
Years |
Investments (billion $) |
Discount rate (i, %) |
(1+i)-t |
DCFt |
||||||||||||||||||||||||||||||||
|
|
12 |
|
|
|
Designing |
Exploitation |
once per 2 years |
Spaceship |
2,174 |
1,243 |
|
Rocket-carrier |
1,2 |
0,8 |
|
Control centre |
0 |
0,7 |
|
Lunar module+ extraction and processing |
3,1 |
2,4 |
|
Refueller+ Lander |
1,2 |
0,5 |
|
Maintenance |
|
|
2,14 |
Эгодчист = 40.5
NVP = Σ DCFt (discounted stream of payments) = 112,5066
Profitability index: РI = Σ(+)/Σ(-) = 9,850155
Payback period: СFкоммул
0 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
-7,674 |
-13,317 |
21,54 |
54,257 |
89,114 |
121,831 |
156,688 |
191,545 |
Dynamic payback period PPd
0 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
-7,674 |
-12,7124 |
15,07539 |
38,36271 |
60,51496 |
79,07947 |
96,73911 |
112,5066 |
MIRR = N√(TV / PV) - 1
, where ТV is the value of accrued income (CIFt),
PV is the total discounted cost (/COFt/)
PV = /-2,147 + -1,10982/ = 12,71239
for TV - (1+i)N-t
0 |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
- |
- |
1,762342 |
1,573519 |
1,404928 |
1,2544 |
1,12 |
1 |
Factor building ССF
- |
- |
61,42994 |
51,48083 |
48,97158 |
41,0402 |
39,03984 |
34,857 |
TV = Σ CCF = 276,8194
The total energetic expenses to deliver of helium-3 on the Earth are 2,4*103 GJ/kg. Herewith it is possible to get 6*105 GJ/kg during the fusion. It means that we get 250 times more energy than we spent. The similar coefficient for coal equals 16 and approximately 20 for uranium. The maximum efficiency approachable with our technology is 30 times. In addition to direct incomes, there are a lot of associated products and gases such as: hydrogen, helium-4, oxygen, nitrogen, water vapor, methane, carbon dioxide, carbon monoxide, etc. They can be used both in an extraction complex and in a habitable lunar base.