Diploma the second


 Business-plan: "Commercial exploitation of the Moon’s mineral resources"
 

Analysis of the product
Analysis of the market and competitors
The plan of the marketing
          The forecast of the demand
          The ads company
          The R&D and exploitation expenses
Organizational plan
Financial plan
Plan for risks

 

The analysis of the product.

      Coal, oil and gas prices grow day by day. Furthermore, the exhausting of the known reserves makes people search alternatives to change their leading part in generating the electric power. There was time when the nuclear power seemed to be a good solution of the problem. However, the Chernobyl’s accident showed everybody the reverse side of the nuclear medal. In addition the storages of uranium ores are not boundless. Although, there are quite enough uranium and thorium which can be used as the nuclear fuel now, but their concentration in ores are slight. In many cases the extraction and their concentrating requires more energy than it is possible to generate using them. The alternative sources of power such as: solar power-plants, wind, tidal or geothermic power-plants are not able to generate enough in addition they are quite expensive.

That is why the theoretical base to generate energy using fusion-plants has been developed. In ideal, the ordinary hydrogen can be used to produce energy, but the conditions, temperature and pressure, to start this reaction are too difficult to reproduce. The easiest way to fire the fusion fire is the reaction with helium-3, according to this equation:

 



It requires softer temperature and pressure conditions than the hydrogen cycle does. There aren’t any radioactive elements in it. The producing energy emits with protons but not with neutrons. It means that it is much easer to transform the energy of the participles into electrical. Herewith, the huge storage of this resource can be found on the Moon surface. It was found that there were from 7 to 36 milligram of He-3 in one tone of regolith. This is the main reason to organize our mission

 

 Analysis of the market and competitors.
 

      The mission of the project was formulated as “Let’s make the Moon not only shine, but also heat!”

The general goal of the programme is to deliver 24,2 tones of helium-3 per year.

The different types of main engine systems, the different types of fuel and time of flights, were analyzed as the alternatives. The choice of these types is based on existing analogs. The analysis of advantages and disadvantages of each alternative was made and the choice of the contractor design was done.

According to the formerly research the variant number “four B” was chosen. The following characteristics became the foundation for the choice:

- The minimal starting mass of the spaceship

- The multi-times using of the spaceship

- The minimal cost on the maintaining and launching of the spaceship

Owing to the fact that the main goal of the mission is bringing of the liquefied gas inside a thermal insulating vessel, where the gas escape is less than 10-2 m3 per year, the time of the deliver is not the determinant. However, the variant number four is not useful for a manned flight because of the long time period. That is why, the parallel so-existing of the variant number four with the variant number two is also possible, which will be used for manned flight. In addition, it can be useful when the necessity of urgent deliver of an equipment are or during an accident.

 
The complex method:

 

 

 

The internal environment

Strengths

 

- The staff qualification

- The system of training and education for personal

- The organizational level of the communication process

- The quality of products 

 

Weaknesses

- The level of the salary

- The presence of a fork in salaries

- The lack of marketing approach

- The weak position in the outer market

 

 

The external environment

 

Possibilities

 

- The growth in demand for services

- The level of rocket-carrier reusing 1

 

Threats

 

- The high level of the competition

- The substantial entry barriers

- The high level of state control

- The rapid obsolescence of technologies

 

SWOT analysis

 

 

 


Making of the growth-share matrix:

 

Competitive analysis:

The evaluation of the prospects for work in the industry: (9+9+8+5+9) / 50 х 100% = 80%. The perspectives on the market are quite favorable.

 

The industry

The manufacturing of rockets


Clients

The wide group of potential clients: ordinary citizens, research institutes, militaries, etc. They want: the low cost of deliver, the high reliability of deliver, the short terms of delivery.

 

 

Competitors

There aren’t any competitors in this market segment now. The high state barriers make the inner competition almost impossible, but the outer competition is quite possible.

Customers are united and have large state influence. The danger of suppliers is low. The competition reliability of the product, price competition. 

The key success factors

The modernization speed of the flight equipments, using the last scientific researches and developments, price flexibility.

The competitor and the key success factors.
 

The plan of the marketing.
 

          The major efforts are made in the field of advertising to promote the product on the market.

1)         The total ecological safety of the generating energy:

The special researches were made to ensure the ecological safety of the system. One of them was the research of the nuclear power-plant core chemical composition to find the most low-melt-point of them. The core of a nuclear power-plant, which consists of radioactive elements, is melted and divided into very small, until the one thousandth of millimeter, pieces by the air flow and disperse over the huge area without doing any harm.

2)         The new technological development and their use in the daily life.

3)         The low prime cost of generating energy.

 

The rough expenses to create each segment of the mission were calculated:

The total cost of creation for the fleet of inter-orbital spaceships is shown in this example. The approximately calculations (R&D, manufacturing, exploitation, maintenance) were carried out according to the professor Gurov’s method:




, the first sum is: the summation of the stages of system development,
the second sum is: summation of the stages of the life cycle,
Сij is the cost of engines, trusses, tanks, etc producing during the j stage.

The cargo volume: 24,2 tones of heliun-3 have to be delivered per year.

Nтро = Q / mпн – the number of transport operations per year.

Nтро = 24,2/5 = 4,84 = 5 spaceships.

The cost was calculated according to the simplified, univariate model:

 

 

The statistic about the similar projects, Deep Space 1, SMART 1, Moses-C, were used in order to determine the cost of the first fly model

P&D costs:




Соп = С1оп Nоп lоп

, where lоп is the coefficient which characterize the reduction of the cost in the experimental production (0,83), nоп is the size of the pilot batch (4 ships), C1оп is the expenses for the prototype.

СОКР = (1/gоп) Соп

The share of costs: gпр + gоп + gисп = 1. In this case it is: 0,2 + 0,5 + 0,3.

Книр =  Снир /Сокр – according to the statistic data (0,18-0,3), in this case it is 0,24 → Снир = 0,24 · Сокр

The cost of industrial production:

KN = cN-b = 0,7716 К  - the coefficient of cost reduction, by developing the production technology.

Кизг = С1изг / С1оп » 0,82 – the cost of the prototype.

The total expenses to produce the whole fleet:

 = 935,6 million $.


Exploitation costs:

Сexp = Fuel + Сmaintenance  + Сtransportation

Сfuelperyear1 = Cfuel1 Mfuel Klose Nuseperyear

Срег = Сизг.КС Квост.раб – the maintenance costs (0,17)

Сexp = 932,9 million.$


The elements of the system:

СyearКС = Сexpyear + Аamortyear

ККС      Снир + Сокр + Сprod           

Агод   = ККС / Тэ = (Снир + Сокр + Сизг) / Тэ = 310,6 million $

ККС = Снир + Сокр + Сprod

СyearКС = 1243,5 million $ per year, R&D = 2174,1 million $.

Organizational plan

The net model, which reflects the preliminary design phase of spaceships, was carried out and optimized.

 


As the result of the optimization, the designing time is 24 weeks. The optimized factors were: the total downtime and the number of workers in each direction.


 

Financial plan


The calculation for the overall program:

 

 

 

Years

 

 

Investments (billion $)

 

Discount rate  (i, %)

(1+i)-t

 

DCFt
Discounted stream of payments

0

1

2

3

4

5

6

7

-7,674

-5,643

34,857

32,717

34,857

32,717

34,857

34,857

12

 

 

 

1

0,892857

0,797194

0,71178

0,635518

0,567427

0,506631

0,452349

-7,674

-5,03839

27,78779

23,28731

22,15225

18,5645

17,65964

15,76754

 

If all the expenses were taken in zero year:
 

 

 Segments

Designing

Exploitation

once per 2 years

Spaceship

2,174

1,243

 

Rocket-carrier

1,2

0,8

 

Control centre

0

0,7

 

Lunar module+ extraction and processing

3,1

2,4

 

Refueller+ Lander

1,2

0,5

 

Maintenance

 

 

2,14

 

 

Эгодчист = 40.5
NVP
= Σ DCFt (discounted stream of payments) = 112,5066

Profitability index: РI = Σ(+)/Σ(-) = 9,850155
Payback period: СFкоммул

 

0

1

2

3

4

5

6

7

-7,674

-13,317

21,54

54,257

89,114

121,831

156,688

191,545

Static payback period: PPs = 2+(/-13,317/)/34,857 = 2,382 (the project will be profitable since the middle of the second year of exploitation)
 

Dynamic payback period PPd

DCFt куммул

0

1

2

3

4

5

6

7

-7,674

-12,7124

15,07539

38,36271

60,51496

79,07947

96,73911

112,5066

MIRR = N√(TV / PV) - 1

, where
ТV is the value of accrued income (CIFt),

PV is the total discounted cost (/COFt/)

PV = /-2,147 + -1,10982/ = 12,71239
 

for TV - (1+i)N-t

0

1

2

3

4

5

6

7

-

-

1,762342

1,573519

1,404928

1,2544

1,12

1

 

 

 

Factor building ССF

-

-

61,42994

51,48083

48,97158

41,0402

39,03984

34,857

 

TV = Σ CCF = 276,8194


 
Plan for risks

- the insurance


 
The resulting economic efficiency of the project:
 

The total energetic expenses to deliver of helium-3 on the Earth are 2,4*103 GJ/kg. Herewith it is possible to get 6*105 GJ/kg during the fusion. It means that we get 250 times more energy than we spent. The similar coefficient for coal equals 16 and approximately 20 for uranium. The maximum efficiency approachable with our technology is 30 times. In addition to direct incomes, there are a lot of associated products and gases such as: hydrogen, helium-4, oxygen, nitrogen, water vapor, methane, carbon dioxide, carbon monoxide, etc. They can be used both in an extraction complex and in a habitable lunar base.

 The economic efficiency for the whole program was determined as 8,6.

 As the result of the analysis it is possible to conclude that the extracting of the lunar helium-3 is profitable. However, it should be noted that the industry of fusion power stations had had to be built and functioned. Unfortunately, it is the perspective for next twenty of even thirty years at least. It also requires considerable efforts of scientists and huge financial donations.